Positioning a First-to-Market Brand for Scale
From their very first brand identity, to re-positioning for scale, Bertha has supported Lawfty during pivotal moments of change since 2021. Most recently, we revitalized the original branding to capitalize on the company’s key differentiator as the only data-powered personal injury law firm.
Our new positioning for the brand required a new tagline to reinforce, as succinctly as possible, what Lawfty does and how they do it. As the rest of the personal injury space leans on fighting words, Lawfty rises above the noise, communicating it’s unique value proposition with simple, straightforward language. We ended each statement with a verb to convey momentum, which speaks to the heart of what every personal injury client wants when it comes to their case.
For over a decade, Lawfty has leveraged data from thousands upon thousands of personal injury cases to target its services and improve outcomes for clients. We developed a powerful and flexible design system that would enable the content teams to use this same data to educate and inform the public, increasing awareness and reach with every post.
“The outcome was even better than I could have imagined. I plan to work with Bertha for as long as I'm in business.”
