Bringing a New PCOS Treatment to Market
May Health is developing an ovarian rebalancing procedure for PCOS-related infertility.
Unlike most medical device companies, the team at May Health wanted to develop a brand that could connect with the patients ultimately receiving this procedure, in addition to the medical professionals responsible for administering it.
In our research, we found that the biggest alignment between the two audiences is the value of a one-time procedure.
We also found that one of our biggest challenges would be the historic procedure that May Health's device and treatment was rooted in, which known for its invasiveness and high risks. Though May Health existed to alleviate the cons of this historic procedure, it’s still a part of their history.
With these findings, we knew it was imperative that this brand:
Bring a fresh perspective to PCOS.
The consumer-facing identity naturally evolved from this strategy, starting with a vibrant and approachable look and feel.
Then, we paired this visual identity with a voice that’s both informative and thoughtful, for an identity that can simultaneously engage physicians and put patients patients at ease.
